EMAIL + SOCIAL MEDIA CAMPAIGN
Turning a Book Idea into a Campaign That Delivered a 100% Pre-Order Sales Goal
In just 30 days, PUESTO built and executed a multi-channel marketing campaign that hit every milestone, helping author Melissa Castro reach her pre-order goal through targeted emails, engaging video content, and platform-specific posts.
Client
Melissa Castro, Author of Intrinsic Leadership
Agency
PUESTO
Project Summary
Melissa Castro had one clear goal: to reach a 100% publishing sales target for her upcoming book, Intrinsic Leadership. If the goal were not met, then there would be no book published, so the pressure was on!
In 30 days, PUESTO crafted and executed an integrated marketing campaign that mobilized her community and delivered exactly that— well, actually, 112% of her pre-order sales goal! Go, Melissa!
Campaign Launch Day • Off to a strong start with a carefully curated email list and A/B tested subject line.
Campaign Launch Video • First of many videos shot, edited, and community-managed to promote Melissa's book pre-order campaign.
Project Details
We approached the campaign with precision and insight. Every channel had a role, and every deliverable had a purpose:
Email Campaign Strategy: We built a segmented 4-week email campaign targeting different audience tiers, from her closest followers to new prospects. Each email was designed to build urgency, foster connection, and drive conversion. The result? An open rate well above industry standards and a pre-order surge.
Custom Social Media Content: We developed a month-long content calendar across Instagram, LinkedIn, and Facebook—even TikTok was sprinkled in. Posts were customized for each platform, from polished LinkedIn updates to Instagram Reels and stories. Each audience segment saw the right message in the right place.
Video Production & Launch Hype: We didn’t just rely on static posts. We produced a dynamic series of launch videos, giving Melissa a personal touch with her community. We also directed an interactive Instagram Live coaching session, driving real-time engagement and keeping the momentum strong.
Segmented Audience Targeting: Our data-driven approach made sure each post, video, and email hit the right audience at the right time. By tapping into distinct audience needs, from millennial leaders to corporate teams, we maximized engagement and minimized overextending Melissa’s already jam-packed schedule.
What were the results?
Within one month, Melissa reached 100% of her pre-order target. We delivered more than just numbers—we built a campaign that resonated with her community, driving both engagement and action. Each tactic worked together to ensure her audience wasn’t just aware—they were invested!