Digital Marketing & Social Media
Unlock the full potential of your brand with an online presence that sparks connection, drives engagement, and grows your community following.
The Problem
In today's digital age, building a brand that people genuinely care about takes more than just posting content. Without a thoughtful digital & social media strategy, it’s easy to miss opportunities to connect with your audience and create lasting impressions—especially when time is limited and you have a business to run.
The Solution
PUESTO specializes in digital and social strategies that go deeper than likes and follows. We manage your accounts to resonate with your audience on a personal level, helping them care about your brand and what it stands for. From email marketing to community building to social media management, we handle it all, making sure your platforms are a powerful extension of your brand.
Digital strategy that goes beyond ‘likes’
Customized strategies, cultural insight, and measurable ROI—all designed to grow your business.
Every click, like, and share should serve a purpose. Our culturally-attuned strategies go beyond surface-level metrics, creating campaigns that speak directly to your audience’s values, building trust and driving action.
Imagine a social media strategy that doesn’t just boost visibility but turns engagement into conversions. Or a digital marketing plan that not only grows your online presence but delivers measurable ROI. That’s what we do. Businesses choose PUESTO because we combine data-driven insights with cultural fluency, creating results that work for both your brand and your bottom line.
Online Clarity
Cut through the noise with clear, compelling digital marketing strategies that speak your audience’s language and drive meaningful engagement.
Higher Conversions
Your feed will be full of visually engaging, data-driven campaigns designed to turn interest into action—whether it’s growing your customer base, boosting website conversions, or increasing social media followers.
Audience Connection
Culturally competent marketing ensures your message resonates with your target market, attracting clients who not only engage with your accounts but are ready to invest in your offerings.
Client Results
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112%
increase in follower growth rate over a 3-month period
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6x
the number of impressions on a single Reel with hashtag and community engagement strategy
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3x
the number of Instagram profile views with consistent posting over a 3-month period
FULLY TRANSPARENT PRICING + PACKAGES
We make it simple to choose your digital & social media services for your business.
Social Media Marketing
All packages include strategy + management
starting at $1,750/mo
All packages include social media management with content creation, audience engagement, and story strategy, along with a detailed monthly analytics report and a one-hour strategy and review call to keep us on track! Here’s what you’ll get with each one.
Content Strategy:
We’ll work with your existing brand photos (*brand photography and videography are available for an additional fee) and create on-brand graphics, reels, and copy that aligns with your voice.
Professional copywriting in your brand voice that follows our proven content strategy to convert followers
Engagement Strategy:
We don’t just post and leave it at that. PUESTO actively engages with your audience—both inbound and outbound—to help you reach more of the right people and build a strong, engaged community around your brand.
Build your brand community on the selected social media platform(s)
Story Strategy
Keeping your stories active is key to maintaining engagement, so we’ll handle that too. We’ll share relevant content regularly to keep your brand top of mind.
Note
All packages require a three-month minimum commitment to allow time for strategy testing and optimization. TikTok requires additional customization of your social package.
| Service | Social Starter (Starting at $1,750/mo) | Brand Builder (Starting at $2,100+/mo) | Full-Service (Starting at $2,700+/mo) |
|---|---|---|---|
| Comprehensive Brand Audit & Competitor Research | ✓ | ✓ | ✓ |
| Profile Optimization | ✓ | ✓ | ✓ |
| Social Media Channels Included (Number of Platforms) | 2 | 3 | 3 |
| Posts or Stories Per Week | 3 | 3 | 4 |
| Monthly Strategy Call and Performance Reports | ✓ | ✓ | ✓ |
| Custom Graphic Design for Social | ✓ | ✓ | ✓ |
| SEO & Follower-Focused Copywriting for Captions | ✓ | ✓ | ✓ |
| Community Engagement & Growth Monitoring | ✓ | ✓ | ✓ |
| Coordination of Giveaways, Contests, and IG/TikTok Live | ✓ | ✓ | |
| Professional Script Writing for Reels + TikTok Videos | ✓ | ✓ | |
| Professional Video Editing for Reels + TikTok Videos | ✓ |
DIGITAL MARKETING ADD-ONS AND MORE
Additional services to boost your business.
Email Marketing
Includes Mailchimp set-up included
starting at $1,950/mo
We’re bringing email back in a big way. Email is one of the few remaining channels where you can speak directly to your customers and keep your audience excited to hear from you.
What’s Included:
Emails built Mailchimp: Fully designed, optimized, and ready to perform.
Custom Email Marketing Strategy
Content Writing
Graphic Design
Subject Lines & Preview Text
Our service includes everything needed for successful campaigns— please note monthly Mailchimp account fees are not included in our pricing. Client provides logos.
Plus:
Monthly Performance Analysis: Detailed reports that show what’s working and what can be improved.
30-Minute Monthly Review Call
Personalization: Dynamic email content that speaks directly to your audience, creating a more personal connection with each send.
Paid Social Advertising
Includes ad-spend
starting at $2,500
When organic reach isn’t cutting it, paid strategy gives your content the spotlight it deserves. Have a post with high engagement that needs a little extra push? Or a product launch that’s not getting the attention it should? Paid ads ensure your message reaches the right audience at the right time.
What’s Included:
Audience Research: Deep dive into your target audience, current audience, and market trends to create campaigns that will actually connect.
Audience Segmentation: Thoughtful, data-backed audience groups to target specific interests and behaviors.
A/B Testing: Test different strategies and optimize for the best performance across audiences, posts, and demographics.
Monthly Analytics Reports
1-hour Strategy & Review Call
Plus:
We’ll continuously optimize your campaigns to ensure every dollar spent delivers the highest possible return.
Google Advertising (PPC)
Includes ad-spend
starting at $2,750
Sometimes, people don’t know what they need until they see it (or it’s the first thing they notice on the search results page). We’ll help you claim that top spot so your audience finds you first, clicks, and gets exactly what they’re looking for.
What’s Included:
Advanced Keyword Research
Budget Management & Bid Optimization: Maximize your ROI with strategic budget management and smart bid adjustments to ensure your ad spend works hard for you.
Ad Copywriting & Optimization
A/B Testing: Continuous testing of different ad variations to identify what works best for your audience.
Monthly Analytics Reporting: Clear, detailed reports showing performance metrics, so you can track how well your campaign is delivering.
Plus:
Our data-driven approach ensures your paid search campaigns are always improving, maximizing visibility and driving conversions.
Branding Essentials
Add-on for social media clients
starting at $1,500
Our basic branding package covers everything from logos to color palettes and typography.
What’s Included:
Custom Logo Suite: Multiple versions of your logo delivered in all necessary color combinations.
Curated Color Palette: A unique set of brand colors that align with your identity and resonate with your audience.
Font Selection: Carefully chosen typography to reflect your brand’s personality and ensure readability across all mediums.
Custom Social Media Headers
Brand Style Guide
Plus:
Everything will be delivered in a user-friendly file format, ready for you to implement across your business with confidence.
Premium Branding
Add-on for social media clients
starting at $3,000
Your brand’s identity goes beyond a logo—it’s how people recognize you, online and in person. We’ll ensure your brand is visually cohesive across all platforms, with easy-to-use assets that help you show up consistently, everywhere. And we won’t just deliver these elements; we’ll teach you how to use them effectively.
What’s Included:
Everything from the Basic Branding Package, which includes:
Custom Logo Suite
Curated Color Palette
Font Selection
Custom Social Media Headers
Brand Style Guide
Plus:
Brand Voice
Customer Personas & Competitor Analysis
Mission/Vision Statement
Positioning Statements and USP: A clear definition of where your brand fits in the market and what sets you apart.
Brand Characteristics: Key traits that define your brand’s personality and tone.
All of your branding assets will be delivered in an easy-to-access digital format, packaged for your convenience so you can use them seamlessly across all your marketing materials.
Custom Website
View our website packages and more
starting at $3,750
Your website is often the first impression potential customers have of your brand—so why not make it a great one? We’ll help you create a custom website that not only looks incredible but also works behind the scenes to convert visitors into loyal customers.
What’s Included:
Responsive Website Design: Your website will be optimized for all devices, from desktops to mobile, ensuring a seamless user experience.
User-Friendly Navigation
Content Integration: We’ll ensure your existing or new content fits perfectly into the design and messaging.
Secure Hosting Setup: We handle the setup of secure, reliable hosting, so you don’t have to worry about the technical stuff.
And more!
Click here to view our full list of custom website packages.
FAQs
Still have questions? Reach out to us and ask away!
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We kick things off with a two-week onboarding period to make sure we’re set up for success. You’ll fill out a few quick questionnaires, and we’ll gather access to the necessary platforms. Then we dig deep—conducting audience research, competitor analysis, and developing a custom strategy just for you. By the end of onboarding, you’ll have a clear, actionable plan that aligns with your goals and speaks directly to your audience.
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Instagram and LinkedIn are definitely our go-tos, but we’ve also seen amazing success for clients on Facebook, Pinterest, and TikTok. We personalize our strategies to where your audience is most active and what’s going to drive the best results for your business.
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Great question! We start with a 3-month minimum because it takes time to test, refine, and see results. Marketing research shows it takes at least 7 times for a lead to take notice of a brand’s messaging and convert, and we need that time to hit those key points with the right strategy. It’s all about making sure we set your business up for long-term success.
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Our pricing is based on the specific needs of your business. Factors like the number of platforms we manage, how often we post, the complexity of your audience, and the level of engagement required all impact the final price. For example, if you need more video content or in-depth community management, that will affect the scope of work—and the pricing will adjust accordingly. We’ll be fully transparent with all costs prior to starting any work.
And we’ll always tailor a package that fits your goals and budget!
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Honestly? Just about all of them! We specialize in service-based businesses, but we’ve also worked with e-commerce, real estate, education—you name it. If you want to see some examples of industries we can help, check out our About page.
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Yes! We know every business is different, so we build custom packages tailored to where you are right now. Whether you’re starting from scratch or ready to take things to the next level, we’ll design a package that fits your needs. We can create a package that includes the add-ons, website, or branding to complement your social strategy.
Fill out our contact form, and let’s talk about what works for your needs and budget!
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We’d love to work together!
If you're interested in working with PUESTO, get in touch with us today to schedule a free consultation. Our team will work with you to identify your needs and goals, and create a customized plan of action to help you grow your business and achieve your desired results. Don't wait - let's get started!