PREMIUM BRAND + MARKETING PACKAGE
Building Trust, Growing Influence: Intrinsic Lead’s Total Brand Transformation
From designing a custom website to building a digital ecosystem to #throwback filming on location at a high school, we gave Intrinsic Lead a full brand makeover—online and in real life. And we didn’t just tick boxes; every move was driven by spot-on audience insights that inspired action.
Client
Intrinsic Lead Coaching & Consulting
Agency
PUESTO
Project Summary
When Intrinsic Lead chose PUESTO’s premium marketing package—the most comprehensive service we offer—we completely immersed ourselves in creating an entire digital ecosystem designed to grow and engage. Over four months, we redesigned their entire brand identity, created a website, amped up their social media management, and completely transformed their presence with video editing, filming, script writing, email campaigns, list-building, and more.
Web Photography • Photoshoot in Seattle with photography by the amazing Janna from DRISHTI.
More details about the project
We knew that creating a cohesive digital presence wasn’t just about purple aesthetics. We wanted to deliver an audience experience that drove results—and new client outreach.
Here’s how we did it:
Premium Website Build:
We built a fully responsive website with unlimited pages, designed to grow alongside their business. From a blog to e-commerce integration, every element served a purpose. We wrote all their copy in Intrinsic Lead’s distinctive aspirational voice, ensuring it wasn’t just functional but persuasive.Comprehensive Branding Package:
We gave Intrinsic Lead a complete brand overhaul. New logo, business cards, a detailed style guide, mission and vision statements, and brand voice documentation—all tailored to reflect who they are and who they serve. We also conducted a competitor analysis to help them confidently stand out.3+ Month Social Media Management:
For 3+ months (and counting, because they’re still our client!), we managed their presence across Instagram, LinkedIn, and TikTok, delivering 3-4 posts per week. From custom-designed visuals to professional scripts for Reels and TikToks, we didn’t just post—we made sure every piece of content hit home. Monthly strategy calls and performance reports ensured their brand stayed ahead.Email Marketing Setup:
To expand their reach, we created and launched their first three email campaigns in Mailchimp. Each campaign was designed to engage leads and spark action, building momentum for the brand.
What were the results?
In four months, Intrinsic Lead experienced the kind of growth that goes beyond metrics. Yes, their website traffic surged. Yes, their social media following grew by 108%, and their email campaigns boasted a 72% open rate (no biggie, right?). But what truly mattered was the deeper connection we helped them forge with their community. Millennials, in particular, found messaging that spoke to their experiences and aspirations.
The result? A brand that didn’t just gain attention—it earned understanding, loyalty, and trust.
